A face-lift (rhytidectomy) is a cosmetic surgical procedure done to correct natural processes caused by ageing, this is achieved by reducing excess facial skin, resulting in a more youthful appearance. It can also be done to correct changes in the shape of your face that occur with age. A face-lift will not reduce fine lines or wrinkles nor will it reverse damage from sun exposure. There are other cosmetic procedures that can be done to address the appearance or quality of the skin itself.